Imagination and NASA

Imagination is something we’re all born with - a natural ability to dream, sense possibilities, and see beyond what’s in front of us. But a well-known NASA study by George Land and Beth Jarman revealed something surprising:

98% of adults stop using imagination at the level we once did as children.

It’s not that imagination disappears. It’s that somewhere between responsibilities, deadlines, and “real life,” we stop giving it space.

Why this matters

When imagination is active, something shifts inside us.

We think more freely.

We notice new perspectives.

We solve problems without feeling so weighed down.

Research connects imagination to:

• original thinking

• creative problem-solving

• intuition and insight

• resilience and mental flexibility

These aren’t just “skills” - they’re the abilities that help us move through uncertainty with more ease and confidence.

In a world that’s constantly changing, imagination becomes less of a luxury and more of a quiet inner tool that supports everyday life.

The benefit of training imagination

Like any skill, imagination strengthens when we practice it gently and consistently.

Even small moments of imagination can help us:

• feel calmer and clearer

• unlock new ideas

• shift out of stress mode

• reconnect with our own inner sense of direction

Most people don’t need to “learn creativity” - they just need a safe, quiet space where imagination can breathe again.

Our approach

At Imagination Improvement Institute, we make this process simple.

Through specially designed sound, gentle prompts, and guided inner exploration, we help people reconnect with the part of themselves that knows how to imagine, feel, and sense possibility.

No pressure to perform.

No need to analyze or talk about your whole story.

Just a soft place where imagination can wake up again, naturally.

Our goal is to make imagination easy to practice - so it becomes something you can carry with you into daily life: more clarity, more calm, more perspective, and more room to breathe.

Reference:

Ainsworth-Land, George T., and Beth Jarman. Breakpoint and Beyond: Mastering the Future—Today. HarperBusiness, 1993.